New website is tailor-made for the Black Farmers clothing range.
High quality, tailored clothing produced by renowned Westcountry brand The Black Farmer is being showcased on a brand new website that has helped the company transform its e-commerce capabilities.
Plymouth-based Real Fusion Creative has delivered Wilfred Emmanuel-Jones -the man behind The Black Farmer Clothing Collection – the perfect web platform to boost online orders for its clothing range.
Web director at Real Fusion, Jeremy Yelland and Troy Woodhouse, the company’s Creative Director, jointly led the design and build process for the site, www.theblackfarmerclothing.com.
At the heart of the new e-commerce website is a content management system that allows company staff to easily update text, pricing, product images and content.
All sales are processed online by secure payment provider SagePay.
“What we wanted to do was produce a site that had real impact and a contemporary feel that truly reflected the quality and style of the clothing available in the range,” said Jeremy.
“Wilfred had commissioned some high quality photography for the site and we wanted to make sure the new website did it justice, while also ensuring it had the functionality required to handle orders swiftly and effectively.”
Available for both men and women, The Black Farmer Clothing Collection is inspired by Wilfred’s love of clothes and his own inimitable style of dress.
A huge supporter of British industry, he always ensures, wherever possible, that raw materials are sourced from the UK and currently gets the tweed cloth for his stylish and elegantly cut jackets from mills in Scotland and Yorkshire.
With his farm on the Devon and Cornwall border and a base in London, Wilfred has also made a name for himself for his award winning range of gluten free sausages, bacon, chicken and other food products.
The Black Farmer is one of a number of high profile clients Real Fusion Creative has produced brand new websites for since the business, based at Tamar Science Park, was launched in 2009.
Jeremy and his team developed a new e-commerce site for Cornish based floristry business St Mellion Flowers, a new site for Town and Country Estate Agents in Plymouth and designed an online training guide on how to construct kitchen and bedroom cabinets for leading manufacturer Norbord.
